Kitchen appliances

Flipkart apologizes: Flipkart apologizes for promoting kitchen appliances on Women’s Day

New Delhi: E-commerce platform Flipkart on Wednesday issued an apology for a promotional message asking customers to “celebrate” themselves on Women’s Day by shopping for kitchen appliances.

Flipkart tweeted an apology on Wednesday, saying, “We screwed up and we’re sorry. We didn’t mean to hurt anyone’s feelings and apologize for the Women’s Day post shared more early.” On March 7, the eve of International Women’s Day, Flipkart had sent the following promotional message to female customers: “Dear Customer, This Women’s Day, let’s celebrate. Get Kitchen Appliances from Rs 299.”

The company has faced huge backlash on social media, especially Twitter, after a user shared a screenshot of the post and wrote, “Can you spot the problem here?” The tweet quickly went viral, garnering nearly 5,000 likes and hundreds of comments.

Many Twitter users have called out Flipkart for reinforcing stereotypes about women.

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One user said, “Epic fail on Women’s Day by @Flipkart – slash women in the kitchen and make it sound like a favor!

Flipkart isn’t the only company to come under fire for a misjudged Women’s Day post.

Last year Burger King faced backlash in the UK after it tweeted “Women belong in the kitchen”. Although meaning sarcastically (the tweet promoted a new culinary scholarship for women), the company’s approach has come under heavy criticism. Burger King eventually deleted the tweet and issued an apology.

In August 2021, Zomato came under fire for an ad that portrayed delivery people as too busy to take selfies with celebrities such as Hrithik Roshan and Katrina Kaif.

Many criticized the ad for glorifying the grueling jobs of the delivery workers and criticized the company for “underpaying” them.

Zomato said in response to the backlash that the ads were “well-intentioned.”

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