We made a mistake and we are sorry. We didn’t mean to hurt anyone’s feelings and apologize on Women’s Day… https://t.co/Cwduo4p49z
—Flipkart (@Flipkart) 1646742207000
Flipkart tweeted an apology on Wednesday, saying, “We screwed up and we’re sorry. We didn’t mean to hurt anyone’s feelings and apologize for the Women’s Day post shared more early.” On March 7, the eve of International Women’s Day, Flipkart had sent the following promotional message to female customers: “Dear Customer, This Women’s Day, let’s celebrate. Get Kitchen Appliances from Rs 299.”
The company has faced huge backlash on social media, especially Twitter, after a user shared a screenshot of the post and wrote, “Can you spot the problem here?” The tweet quickly went viral, garnering nearly 5,000 likes and hundreds of comments.
Can you spot the problem here? https://t.co/MVWA8so9p7
—Raj S || রাজ শেখর (@DiscourseDancer) 1646714262000
Many Twitter users have called out Flipkart for reinforcing stereotypes about women.
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@DiscourseDancer This is offensive Why women are identified with kitchen appliances… only?? The whole world is ours… https://t.co/tyKjIhzwFt
— Harmeet Kaur (@iamharmeetK) 1646718847000
One user said, “Epic fail on Women’s Day by @Flipkart – slash women in the kitchen and make it sound like a favor!
Epic Failure on Women’s Day by @Flipkart – slash women in the kitchen and make it sound like a favor! https://t.co/dU99DtdXF0
—AkankshaDureja (@AkankshaDureja) 1646719501000
Flipkart isn’t the only company to come under fire for a misjudged Women’s Day post.
Last year Burger King faced backlash in the UK after it tweeted “Women belong in the kitchen”. Although meaning sarcastically (the tweet promoted a new culinary scholarship for women), the company’s approach has come under heavy criticism. Burger King eventually deleted the tweet and issued an apology.
We hear you. We got our initial tweet wrong and we’re sorry. Our goal was to draw attention to the fact that only 20… https://t.co/EBlRMWGBY5
— Burger King (@BurgerKingUK) 1615238597000
In August 2021, Zomato came under fire for an ad that portrayed delivery people as too busy to take selfies with celebrities such as Hrithik Roshan and Katrina Kaif.
Many criticized the ad for glorifying the grueling jobs of the delivery workers and criticized the company for “underpaying” them.
Zomato said in response to the backlash that the ads were “well-intentioned.”