niche research

 

video 1 – 3 rules 

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In this video, we will see what to look for in a
niche.

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While selecting a niche is important,

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you should not spend too much time on this.

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Many people over-analyze and get stuck here.

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Don’t let ‘analysis – paralysis’ keep you from
getting this step completed quickly.

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You can make a steady income in just about any niche you choose –

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as long as it satisfies a few key rules of thumb

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Rule #1: The niche should have scores upon
scores of products

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being sold on amazon.com.

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Most of these products should be selling for at
least $50,

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and at least a handful of these should have more
than fifty 4 and 5 star reviews.

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You do not want to select a niche that has no
products

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being sold on amazon.com.

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But these days, just about any niche you can
think of has products

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being sold on amazon.com – so this is rarely
something to worry about.

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It is also essential that the niche have at least a few products

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that are being sold for more than $50 on amazon.com.

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If not, you might have a hard time making more than $500 or a $1000 a

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month in revenues from the site.

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Amazon pays a commission of around 6% to
8% –

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or slightly more – for each product that you sell.

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Selling a $50 product will yield you between $3
to $4.

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It would be near impossible to build a site that

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can make more than $1000 in commissions

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every month if all of the products you are promoting on the site cost $5 or less.

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So you want most of the products in the niche

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to be at least $50 or more. $100 would be even
better.

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But you do not want to take this too far and try
to build a site solely around $1000+ products –

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like a site promoting super high end jewelry.

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Those products do not sell in large numbers –

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like $50 and $100 products do.

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And you will again have a hard time building a
profitable affiliate site

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You would also want to consider how many reviews the best sellers in the niche have.

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You want to see at least 50 to a 100 reviews,
more the merrier.

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Why is this important?

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Because you want to get a rough estimate of

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what the demand for these products are and

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how many units might be selling in any given
time period.

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Not everyone who buys a product leaves a
review.

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Only a tiny fraction of buyers actually take the
time to write a review.

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And people who have had a bad buying experience

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are far more likely to leave a negative review,

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while most people who like the product never
write a review.

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So if a product has 50 or 100 or more very
positive reviews,

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it would mean people are buying it.

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And if a product has at least 100 reviews and

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most of them are 4 stars or 5 stars,

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it certainly means it is selling well and people
are very happy with it.

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We will discuss all of this in much, much

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greater detail in the keyword research section.

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Rule #2: You should be comfortable with working
in the niche for at least 3 to 4 months

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You do not have to be an expert in the niche or
be very passionate about it.

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While expertise and passion would definitely
help,

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they are not necessary.

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It is alright if you are comfortable working in
niche for at least 3 to 4 months –

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which is how long it would take you to build a 50
to 100+ page website

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and start generating a steady income from it.

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Assuming you will be writing all of the content.

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Do not worry if you do not know much about the
niche at this stage –

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you can always research and learn all that you
need to, to create a website in any niche.

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Rule #3: The niche should be big enough to

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support a site that’s at least 50 to 100 pages in
size

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These days, bigger, authority sites do a lot
better in Google.

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Your site should be at least 50 or 100 or more
pages in size when you are done with it.

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One common mistake many do is selecting a
niche that’s just too small.

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You would be hard pressed to build a 100+ page
site about ‘golf balls under $10’.

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On the other hand, ‘golf balls’ would be great as
a niche.

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You will be able to find lots of products to sell, and can easily build a 100+ page site.

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These are the only 3 rules that you need to
select a niche.

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Many people over complicate this simple
process and take days or even weeks to

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select a niche. That kind of effort is not
necessary.

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As an amazon affiliate, you will be building
several websites in various niches.

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So it’s not like there are only a few good niches
out there and you have to find the best of them.

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In truth, there are literally millions of niches you can build profitable sites in.

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All you need to do is choose one and get going.