Kitchen appliances

Orient Electric launches ChefSpecial range of kitchen appliances – ThePrint

New Delhi [India], July 14 (ANI / NewsView): Orient Electric Limited, part of the diversified $ 2.4 billion CK Birla group, has announced the launch of its new line of ChefSpecial kitchen appliances, starting with the blender chopper ChefSpecial 1200W and the Nutri ChefSpecial 400W blender.

The range has been designed with an emphasis on three key aspects of performance, convenience and style.

While the Orient ChefSpecial Blender Mixer promises a superior blending and grinding experience and retains authentic taste, textures and flavors without losing nutrients, the ChefSpecial Nutri Blender fits perfectly into busy lifestyles providing users with a solution. quick and convenient for making delicious smoothies, juices and more in a jiffy while retaining essential micronutrients thus promising health benefits.

The launch is part of the company’s plans to further strengthen its position in the kitchen appliance segment while delivering an exceptional customer experience through differentiated products.

Salil Kappoor, Business Manager, Home Appliances, Orient Electric Limited said: “We see huge potential in the kitchen appliance industry; therefore, we are continually introducing new products with consumer insight-driven designs and great value proposition. Today’s hectic lifestyles drive consumers to seek convenience, and they are looking for quality products that can save them time and allow them to multitask. In addition, there is a clear shift towards healthy lifestyle choices. Armed with this knowledge, we present our new ChefSpecial range of kitchen appliances with distinctive designs and user-centric functionality. Our ChefSpecial 1200W Grinder-Mixer, for example, meets consumer needs for finer mixing and grinding and faster processing as well as improved safety features. The growing customer acceptance of Orient kitchen appliances clearly reflects our commitment to product quality and innovation.

Orient Chef Special Mixer Grinder comes with a powerful 1200W copper motor with nickel plated stainless steel blades to provide an effortless mixing and grinding experience every time, whether it’s sambhar masala, garam masala, turmeric or chutneys. Other key features include in-jar flow breakers to prevent lumps, 3-speed control, and 3-layer security that includes a shock-proof ABS body, overload protection, and lockable lids for operation hands free. It comes with a 5 year warranty on the motor and 2 years on the product.

The Orient ChefSpecial 400W Nutri blender, on the other hand, is a perfect cooking companion for the health conscious, featuring a powerful motor and sharp stainless steel blades, it ensures super-fast operation and extracts micronutrients. fruits and vegetables, which are good for you.

It comes with 2 shatterproof polycarbonate jars which allow users to see the ingredients inside and control the mixing process as they please. Other main features include a sprinkler cap and storage cover for seasoning and storage needs, and a 1.2 meter long cord wire.

Besides these two products, the company also presents the ChefSpecial sandwich maker and the Fabrifeel 1200W steam iron.

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